What is SEO?

SEO (Search Engine Optimization) is a process of grabbing good position in the Search Engine's unpaid results with motive to get organic, natural and free free traffic on a desired website, the SEO is a six step process namely, research, report and goal setting, content building, page optimization, link building, social presence building and analysis.

The SEO is a necessity for every website as without SEO a website could not survive on any search engine. Getting on the top of SERP(Search Engine Result Page) is the dream of every website owner as it is the largest source of traffic and is also targeted traffic, But due to large number of websites the competition level raise up and that makes it more difficult to gain good placement at SERP.

Basically SEO is done in two parts,

1. On-page SEO
2. Off-Page SEO

1. On Page SEO

On Page SEO refers to those SEO techniques that are performed on the webpage itself just like internal and external link building, Meta tags, content, images, title etc, This type of SEO techniques effects SERP of a page or website from inside and are completely in our hands.

2. Off Page SEO

These SEO techniques affects the rank of a page or website from outside the websites. For example back links, as back links from other known websites directly have a good impact over the health of the website. 

 The first search engine was Archie which was created in 1990 by Alan Emtage

We all are aware that SEO helps in making a website such way that search engines expects from us. Let us take example of Google it requires meta tags and a XML Sitemap to crawl pages and index them. The process of Crawling is used by the Search Engines to optimize and check a webpage for measuring it's importance and with the help of algorithms the system automatically position the webpage on the SERP.

Keywords are the another important part of SEO that you can specify using a meta tag, So that search engines can easily understand your main keywords and position you according to it. Search Engines always ranks pages by identifying the keywords and using keywords in proper manner can let you to success.

SEO increases website traffic by dint of it's appropriate usage on your web page ( content or article post). In this regard, two steps are major: Keyword application in the useful content and link building from higher authority sites. Keyword placement in the right places, such as Title, URL, H1+H2 tag, content body, image ALT tag, Image file name, could help you to optimize your on-page for Google ( and other SE) indexing. On the other hand, link building from upper value authority sites could help you boost your site go upper rank in the SERP. Thus, you could find your site available on the SERP and people will search+visit your site as powerful as the keywords are!

Thus, you could find increased traffic on your site, even while you are sleeping as well.

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What is Search Engine ?

Search Engine is a software or a programmed script that returns the result that arranged and based on the quality of the content for the particular keywords that are searched by the user. In simple words Search Engine is a gateway to access the desired piece of information from the World Wide Web. Google, AOL, Bing, Yahoo are some popular search engines.

Google is most popular search engine on which more then 40,000 people are searching. As Google is most common search engine and all of us prefer to use it for searching anything on the internet. Let us take an example, suppose you have to search something on the internet like, What is Hacking?, for this you will open the Google type your questions there and click on search button and as the outcome you will get the results.

The first search engine was Archie which was created in 1990 by Alan Emtage, a student at McGill University in Montreal. At that time the Search Engine Archie give search results from few hundred websites and most of them were College websites but today there are uncountable websites on the World Wide Web that are optimized and shown in search results by search engines.

Do you Know ? Every day, 16% of the searches that occur are ones that Google has never seen before.

We all use search engines like Google but that is only front end of the system have you ever thought what happens when a query is searched on a search engine ? We are just enjoying the front end of the Google and are unaware of its functioning. A single Google search requires more computing power than it took to send Apollo 11 to the Moon. Search engines like Google use Algorithms that are programs and formulas to deliver the best result for every search that is made on it. There is a term SEO that is Search Engine Optimization which helps the Search Engines to optimize and index the webpages. When we type a query on the Search Engine, the lightning fast processing starts and in one blink of eye the result is in front of you.

Search Engines(Google) ranks the websites on the basis of 200 factors that automatically determines importance and the usefulness of the content and accordingly gives the result. Google is programmed in such a way that it does not need any human efforts while processing a query and is the biggest name on the internet where daily new ideas are born and algorithms keep changing based on the ideas of the engineers.

Below is an example of Search Engine :

                                        Search Engine
This is an example of search engine you can try by Searching anything on it.

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