What is SEO?

SEO (Search Engine Optimization) is a process of grabbing good position in the Search Engine's unpaid results with motive to get organic, natural and free free traffic on a desired website, the SEO is a six step process namely, research, report and goal setting, content building, page optimization, link building, social presence building and analysis.

The SEO is a necessity for every website as without SEO a website could not survive on any search engine. Getting on the top of SERP(Search Engine Result Page) is the dream of every website owner as it is the largest source of traffic and is also targeted traffic, But due to large number of websites the competition level raise up and that makes it more difficult to gain good placement at SERP.

Basically SEO is done in two parts,

1. On-page SEO
2. Off-Page SEO

1. On Page SEO

On Page SEO refers to those SEO techniques that are performed on the webpage itself just like internal and external link building, Meta tags, content, images, title etc, This type of SEO techniques effects SERP of a page or website from inside and are completely in our hands.

2. Off Page SEO

These SEO techniques affects the rank of a page or website from outside the websites. For example back links, as back links from other known websites directly have a good impact over the health of the website. 

 The first search engine was Archie which was created in 1990 by Alan Emtage

We all are aware that SEO helps in making a website such way that search engines expects from us. Let us take example of Google it requires meta tags and a XML Sitemap to crawl pages and index them. The process of Crawling is used by the Search Engines to optimize and check a webpage for measuring it's importance and with the help of algorithms the system automatically position the webpage on the SERP.

Keywords are the another important part of SEO that you can specify using a meta tag, So that search engines can easily understand your main keywords and position you according to it. Search Engines always ranks pages by identifying the keywords and using keywords in proper manner can let you to success.

SEO increases website traffic by dint of it's appropriate usage on your web page ( content or article post). In this regard, two steps are major: Keyword application in the useful content and link building from higher authority sites. Keyword placement in the right places, such as Title, URL, H1+H2 tag, content body, image ALT tag, Image file name, could help you to optimize your on-page for Google ( and other SE) indexing. On the other hand, link building from upper value authority sites could help you boost your site go upper rank in the SERP. Thus, you could find your site available on the SERP and people will search+visit your site as powerful as the keywords are!

Thus, you could find increased traffic on your site, even while you are sleeping as well.

Written by Ayush Tyagi

I am Ayush Tyagi, A Blogger who is living a dot com lifestyle by exploring new ways to make money on the internet. I am always enthusiastic to share everything that can help you to make money on the internet and build your own dot com lifestyle.