What is Google AdSense and how it Works?

Google AdSense is an Ad placement service that allows Publishers in the Google Network of Content Sites to serve automatic ads which target audience basis of their geo location, interest, and also use to serve ads that relates to the content in which readers are engaged. AdSense also acts as dashboard for the publishers where you can check and manage ads shown on your website and earnings from ads.

The complete Google Advertisement Network uses two channel systems, namely, Google AdSense for the Publishers and Google Adwords for the Advertisers. Adwords take the ads and fee for advertising from the merchants, service providers, firms and other such institutions that are willing to advertise through the medium of Google. After that the same ads are shown by the Publishers who are using AdSense to serve ads on their website. The system actually works perfect than any other online advertisement service because of large reach, power of targeting audience and two frontend advertising network.

We are talking about Google AdSense that is a very good opportunity for the publishers to make money by serving ads on their blogs and websites. Google AdSense pays to its publishers for each click on the ads served by him on his website or blog. The term that is officially used for pay per click in the Google Advertising is CPC(Cost Per Click), it is very commonly used term and is defined as, “CPC(Cost Per Click) is the amount paid by Google AdSense for a single click to the publisher”, And that is one of the main factor that makes Google AdSense so popular.

Here is a Diagram that will help you to understand functioning of Google Ads network and Google AdSense works.

The process starts with Google Adwords from where Google get Ads and money, then it passes it to Google Adsense after taking out it's commission. Actually Google charges for every click from the advertisers and out of that Google keep it's commission and add rest in Adsense account of the Publisher.

As per my personal experience Google AdSense is best PPC advertising network for the publishers, I am using AdSense to monetise my Blogs and websites from past 2 years and I want to tell you there is no hurdle in making money from AdSense if you are not going against AdSense Policies. I would suggest you to read it carefully before applying for AdSense. To prevent interest of Advertisers and Publishers AdSense have some strict rules that every publisher need to follow to make money from Google AdSense. For the new bloggers it is best option to start selling ad-space as it is most convenient and simple to use advertising system for the publishers.

Written by Ayush Tyagi

I am Ayush Tyagi, A Blogger who is living a dot com lifestyle by exploring new ways to make money on the internet. I am always enthusiastic to share everything that can help you to make money on the internet and build your own dot com lifestyle.